The tree is the heart of the Upstate Roots brand; conceptualized in our early phases for its roots and for being visually emblematic of strength, growth, and joy. The goal is to group our products under collection lines, which will be influenced by tree names and their individual symbolic meaning. These collection lines will consist of our favorite items in diverse setups and vignettes. Our wish is that much like Upstate Roots Design, the Upstate Roots Collection provokes positive emotions for our customers, family, & friends. We are excited and grateful for the opportunity to share our love for decor and bring it from our home to yours.